The Heart Behind Every Slice
Pizza factory was born from a simple belief — that pizza should never be ordinary. Founded in El Paso, Texas, our pizzafactory concept started with a small kitchen, a wood-fired oven, and an enormous passion for authentic Italian-inspired flavors crafted with locally sourced, fresh ingredients.
What began as a neighborhood favorite has grown into one of El Paso's most celebrated pizza destinations. Every pie that leaves our kitchen carries our founders' original vision: bold flavors, honest ingredients, and the kind of craftsmanship that turns a simple meal into a memorable experience.
From our signature doughs slow-fermented for 48 hours to our house-made sauces and premium toppings, every element of a Pizza factory pizza is prepared with meticulous care. We are not just a restaurant — we are a pizaa factory of dreams, turning simple ingredients into extraordinary moments.
Our Core Values
Every decision we make at Pizza factory is guided by a set of deeply held values that put our guests and quality above all else.
Fresh Ingredients
We source the finest local and imported ingredients daily — no shortcuts, no compromises. Every topping, every sauce, every crust matters.
Artisan Craftsmanship
Our pizzas are hand-stretched, topped with care, and baked in our specialty ovens by chefs who treat each pie as a personal expression of their art.
Community First
Pizza factory is rooted in El Paso. We invest in our local community, partner with regional suppliers, and celebrate the culture that makes this city great.
Uncompromising Quality
From kitchen hygiene to flavor profiles, we hold ourselves to the highest standard on every single order — whether dine-in or delivery.
History of Pizza factory
From a single oven to El Paso's most beloved pizzafactory — here's how our story unfolded.
The First Oven is Lit
Pizza factory opens its first location at 2301 N Zaragoza Rd, El Paso. A small team with a big dream starts serving hand-crafted pizzas to the neighborhood.
El Paso's Best Pizza Award
Two years in, Pizza factory is recognized as El Paso's Best New Restaurant. Our signature Margherita and BBQ Chicken pies gain a cult following across the city.
Delivery Goes City-Wide
We launch our own delivery fleet, bringing the full Pizza factory experience to every corner of El Paso, TX. Orders surge by 300% in the first quarter alone.
Menu Reinvention
We expand the menu to include specialty pastas, gourmet calzones, and our now-famous dessert pizzas. The pizzafactory concept evolves into a full Italian dining destination.
Digital-First Ordering
Pizza factory launches its new online ordering platform, making it even easier for guests to order their favorite pies from any device, anywhere in El Paso.
50,000 Happy Guests
We celebrate serving over 50,000 happy guests and receiving our highest-ever guest satisfaction scores. The pizza factory legacy continues to grow stronger every day.
Meet Our Team
The passionate individuals who bring the Pizza factory vision to life every single day — from kitchen to counter.
Marco Russo
Founder & Executive Chef
With 20+ years of culinary mastery and training in Naples, Marco founded Pizza factory on one principle: every pizza must be extraordinary. His dough recipes are legendary.
Sofia Herrera
Operations Director
Sofia ensures every guest experience at Pizza factory is seamless and memorable. Her operational brilliance has scaled our kitchen efficiency while keeping quality at its peak.
James Caldwell
Head Pizzaiolo
James is the craftsman behind our best-loved specialty pizzas. His creativity and precision in the kitchen consistently earn Pizza factory its highest-rated reviews.
Layla Martinez
Guest Experience Manager
Layla's warm hospitality is the heartbeat of our dining room. She ensures every guest who visits the pizza factory leaves with a smile and a reason to return.